How To Choose The Best Domain Name

Location

Location will usually form the secondary part of the domain name, in that this, with your trade or activity, will be what your prospective customers or clients will be searching for in their search engine of choice.

The definition of location will probably vary with the number of competitors you have in any given area, this being the number of people who have to offer the same skill sets as you have. So this may be the name of a town, a city, a county, a state, a region or (if the number of people offering a similar service as yours is very large) even a zip or post code. It’s up to you to decide on what would be sensible. Would prospective clients really search for a town or a county, or a state? How wide would they realistically look? If the service you offer is incredibly specialized then they may search for the whole state or region. Or if there are lots of you then they would search only within their own post code or zip code.

Designations of locality will vary, depending on which country you’re in and which country you do business in.

In the U.S. these will be zip code, town/city, county, state.

In the U.K. these will be postal code, borough (if applicable), town/city, county, region.

Other countries will have their own corresponding variants and equivalents.

You will have to use your own judgment about which type of location name to use. Type in the variations into your search engine of choice to see the competition, and also use a keyword tool like Keywords Everywhere to give you rough search figures (you can enter a long list of different keywords into their utility and it will show you the most searched).

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How To Choose The Best Domain Name