How To Choose The Best Domain Name

Activity + Location

What you should consider at the start is what search terms people will use to type into a search engine when seeking the help of a business like yours and in your area. This should determine the domain name you will choose, as it will be optimized to closely match the search query that is being used by prospective customers or clients who are seeking your help.

If you are an established business with an established name, for example “John Smith Plumbers” then you should hesitate before you register that as a domain name. For one thing, the chances are that it will already be registered to someone else. But secondly, and much more importantly, the people who are going to enter your business name into a search engine will be limited to people who already know what your name is.

You don’t need to be searched for by people who already know you: what would be the point? You want new people to find you by searching for a trade (or problem that needs solving) together with their location. Your regular clients and customers will keep coming back to you, but you will want your website to attract new people, and you want those people to come to you and not to your competitors.

If you already have a website called JohnSmithPlumbers.com then good for you. Keep it. But you should also have another one which uses the title + location formula.

Because that is what people will search for! If someone wants a plumber they will use the search query “plumber” followed by the location (or possibly the location followed by the trade).

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How To Choose The Best Domain Name