How To Choose The Best Domain Name

Activity

So firstly, you should identify clearly what it is that you do, as well as the search terms that people will use when trying to find a solution for a particular problem. Some well-established professions are easy to define, but other services may not have the catch-all words that easily define plumbers, glaziers, fruiterers, jewellers, dentists, accountants, roofers, gardeners and so on.

Bear in mind that a person within a flooded kitchen may type in “kitchen flooded” when they are searching for a plumber; someone whose windows have just smashed may well type in “smashed window” + their location, when they seek a glazier. So think of your potential customer needs.

You should certainly have a look at your competition in your locality. Are there too many accountants in your town? Perhaps you should describe yourself as a tax accountant to narrow down the field, if that is your speciality. Perhaps you should have “certified accountant” or “chartered accountant” together with your city name.

Think of the diversity within trades and services. Perhaps you are the only picture framer in your town. But if your town is very large then the chances are that you will be in competition with lots of other picture framers. So is there something that you specialize in? Do you offer mount-cutting? If so use “mount cutting” as the activity part of your domain name. What if there are lots of other mount cutters locally? Then perhaps you have experience of acid-free mount cutting, in which case “acid free mount cutting” or “acid free mounting” could be the activity part of your site’s domain name.

And remember, there’s nothing to stop you having more than one website, with a domain optimized to reflect each of the skills and specialities that you have to offer.

Most businesses have one website with the inner web pages optimized with secondary skills, instead of having a separate website for each activity or skill, but there’s nothing to stop you from breaking with this trend. The chances are you will get more customers that way.

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How To Choose The Best Domain Name